Cult instant acrylics brand, Très She, teams up with celebrity nail artist, Krocaine, on a limited edition collaboration and mini-film.
To disrupt the digital beauty space and announce its inaugural artist collaboration, Très She® releases the first part of its Limited Edition Instant Acrylics™ campaign with the release of a Miami-produced mini film, featuring collaborator and celebrity nail artist, Krocaine.
Press Pass - Watch/Embed the film (2min):
With a cameo appearance by Miami hip hop artist La Goony Chonga, the 2-minute TV commercial, airing exclusively on YouTube, will be released 9:00pm Sunday 18 October (EST) via Très She’s Channel and will hype the official release of Krocaine’s new Instant Acrylics line; set for their debut global release 12pm (EST), Thursday October 22.
This is the press-on nail brand’s first ever artist collaboration - the very first release of a series of upcoming artist collaborations for Très She® that intend to turn nail art into collectables.
This fun mini-film presents a relatable situation in which being stuck without acrylic nails doesn't mean a dilemma you can’t overcome in an instant...
CAST: Nail Artist, Kro Vargas, aka Krocaine; Friend in Car (lead): recording artist La Goony Chonga; Friend in Car 2: Leslie Castle; Friend at Home: XTRANJERAAA; A/V Artist: XTRANJERAAA; Writers; Krocaine, La Goony Chonga; Director & Editor: Cristina Trabada; Sound & mixing: Kairo Lavoe; Makeup: Leslie Castle. Music - “No Quieres Lío” by La Goony Chonga; “Claro Que Si” by La Goony Chonga; “Issover” by Kairo Lavoe; “Whoa” La Goony Chonga
With 125K Instagram followers, a Vogue profile and a monthly column in Dazed Beauty, Krocaine is a celebrity nail artist whose trendsetting style lives up to the hype. She is both a true creator and nail-art mogul and a coveted nail art appointment comes with a months-long wait (plus a trip to Miami). This talented self-taught nail artist has traversed the globe to tend to many celebrity talons, musicians and influencers alike.
About Très She
Born in Melbourne Australia Très She® takes ostentatious manicures out of the salon and into the home. “We make long, acrylic manicures accessible, reusable, and better for your nails.” Since 2017, Très She® has grown a global cult following for its exclusively shaped, superior Instant AcrylicTM nails. No salon? No issue. Sculpted, natural looking, meticulously shaped nails can now be applied right from home, and in minutes.